Ashleys Kenya Limited is perhaps one of the biggest beauty companies in Kenya. At its helm sits, CEO, Terry Mungai. Over the past twenty years the brand has continued to grow as more beauty centers are opened and more students train in the Ashleys beauty colleges. As any forward thinking chief executive, Terry understood that in this day and age, to increase market share and sales she needed to upend conventional marketing strategies to position Ashleys as the premier source of beauty services, solutions and education.
Kijiji Agency had plan. We designed a 360-degree digital marketing strategy to address the above challenges. Among the solutions we offered was a feature of one of the Ashleys Beauty Centres on our digital asset Space Hunter Africa. Caroline Mutoko, the space hunter, walked the audience through the new Ashleys Coiffure and Spa at the Westgate Mall Westlands.
Ashleys Kenya Limited is perhaps one of the biggest beauty companies in Kenya. Over the past twenty years the brand prides itself in providing premium grooming services for their clients. One of the centers, Ashleys Coiffure and Spa at the Westgate Mall Westlands is a luxurious haven that we got to explore.
Caroline Mutoko, the space hunter, walks you through the new Ashleys Coiffure and Spa at the Westgate Mall Westlands. The two-part video exposes the brand to more than 3.5 million people including new and old clients. This has translated to more enquiries, walk-ins and an increase in business. The videos are exclusively available on social media, Facebook and YouTube, again proving the power of social media. This also proof that space hunter is a disruptive show that cuts across different segments of the real estate industry. Take a tour of the space by clicking on the video below.